June 6, 2011

I met with Tony Henderson and Collin Allison at Pineville Mall at 9:00 a.m. Monday. We began the day by photographing the store and  rearranging the clearance section. I took hanging graphic t-shirts that were marked 30% off and folded them, placing them in a shelf in the sale area closer to the back wall. I then moved the fashion denim to the cabinet which previously held the graphic tees. I hung the denim on wooden polo hangers with one wash of denim facing out in the cabinet. Near the register was a metal bin which contained three styles of clearance belts. The belts were in a disarray. Therefore, we decided to hang the belts for a more organized look.  I then filled the bin with the clearance hats and scanned the regular-priced hats to see which styles went on sale. Next, Collin and I moved cargo shorts which were folded on a table and hung them in a cabinet. In its place we put interlocke polos which were going on sale for $49.99 in preparation for Father's Day. The fixture we put the promotional interlocke on was right beside the aisle, allowing customers to notice the sale easily.
During lunch, Tony showed Collin and I results Rusty had sent, displaying which stores had seen increases or decreases in their sales. After lunch I helped Collin set the Havana display by hanging woven shirts which were folded. By doing so, Tony said the shirts would most likely sell better. The main task Collin and I worked on after lunch was the mesh wall. Polo at Belk uses a color block method in which fashion polos and BSR polos are arranged so that no color is repeated in the same row or column. This method of display adds interest and allows customers to see the various colors offered, instead of resorting to a light to dark color method.
Overall, I think we had a very productive first day. Tony made sure that we left understanding the basic layout of the Polo section and how to set up merchandise so that customers will almost be able to self shop because each clothing category leads into another.


---Meredith Pugh